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Marketers that aren’t looking into Kindle are sorely missing out on one of the very best means to generate income currently available online.
Kindle of course is Amazon’s e-reader and this includes a large number of different devices as well as apps. Using an Amazon account, users can buy Kindle ebooks and then read them either on their ereaders or on their phones and tablets using the mobile app.
What’s so great about this from the perspective of a seller, is that Amazon has managed to make ebooks into something with a huge appeal and have successfully marketed them to a massive audience. Amazon announced a while back that their Kindle ebook sales had been outperform their sales of physical months for years and on any commute or at any hotel, you’ll see plenty of evidence for the popularity of the devices.
If you’ve been in the internet marketing game for a while, then no doubt you’ve sold ebooks before. But chances are that those books will have had titles like: ‘Marketing Mastery: How to Use SEO and PPC in the Modern Age’ and will have sold for $35 via a sales page.
This is the business model that many of us rely on because it lets us make nearly 100% profit from all our sales. There is no overhead with a digital product such as an ebook, no delivery cost and no storage. You can simply let your users download your books and profit each time they do.
Only a very specific type of person buys these ebooks though. While it might be a bit of a stereotype, you’d likely have a hard time selling this type of book to someone’s Grandma. What’s more is that people don’t like reading PDFs on their computers or their tablets, they don’t like buying from strangers on the internet and PDFs are all too easy to share and acquire without paying.
But Amazon has solved all these issues and destroyed all these barriers. Everyone knows and trusts Amazon as a company and that removes the sense of risk when buying products online.